The Tour of CA route announcement was supposed to take place Tuesday Oct 6th. However, the announcement has been pushed back a couple weeks to work out final details.
This seems like a good time to comment on the interview Cyclingnews did with Andrew Messick, president of AEG. The Tour of CA race organizer.
Cyclingnews: Andrew, we have to talk about date change from February to May. Can you explain why you’ve done this and how it came about?
Andrew Messick: It takes us out of what’s generally perceived as the pre-season of cycling and puts us in a time position that's in-line with the middle of the season. From our perspective it allows us to showcase more of the Tour of California and ride into the mountains that we couldn’t get to before.
The reality is that, historically, the period from Paris-Nice to the end of the Tour de France has been perceived as the main European racing season and we’ve been out of that. (I know what you are trying to say Andrew but, uh, you are not in Europe) That’s something that we’re working our way through (I hear California has applied for entry in the European Union) and we’re optimistic that we’re going to continue to get the kind of riders and the kind of teams that we want. (more on this later) We’re also hopeful that having an important race outside of Europe at that time will be good for us and the sport of cycling.
CN: When you sat down and looked at the calendar and said ‘we’re going to move the date’ was the month of May always the optimum period for you?
Andrew Messick: We looked at the old spot for the Tour of Georgia, the beginning of May and mid-to-late May. The April spot meant competing with the Classics. The kinds of rider we want to attract are guys that take those races seriously (You want classics type riders yet you are continually striving to add more mountains to the race. Interesting. Perhaps Messick means the hilly Classics like Liege but, in the last 10 years, the top riders in these races are closer to stage race riders) and we didn’t want to compete with those races. Having to compete against the Giro is not a trivial thing. (you got that right) It’s a great race and has a lot of history.
CN: But you do see it as competition?
Andrew Messick: We hope and expect that there are enough riders for both of us. We’re going to be on Eurosport and so are they, so we’ll both have television exposure and the same goes with television networks in the US. We don’t think we’re really competing, but there’s clearly going to be some impact. Broadly speaking the Giro will have fewer Americans and our race will have fewer Italians. But we’re optimistic that we’ll have a field of riders that will be competitive as last year. (you are crossing your fingers)
CN: You mention television rights. How important is that that kind of exposure for the race?
Andrew Messick: I think part of cycling’s great strength is that it possesses enormous history, but that needs to be worked through. We’re respectful of the history and heritage, but at the same time we’re mindful that the sport that has fans and athletes from every country. Historically, in the European calendar, ever single race of substance takes place in one of five western European countries. For cycling to be truly global it can’t be that way.
There need to be important international races and there needs to be an important American race. Conceptually, everyone agrees with that. The question is how do you do it? The Tour down Under has a good position, (Apparently it is not a good position since, as you noted about your race, it is not between Paris-Nice and Le Tour) but there isn’t a slot for North America. Rightly or wrongly, (That would be wrongly. How could it rightly?) for US fans the season ends with the Tour and we feel that we need to be part of the lead up. It doesn’t make sense for us to be in August or September. (But, if you were after the Tour the season would not end with the Tour for US "fans")
CN: But you take the risk of, lets say, a team like Saxo Bank wanting to build up for the Tour by doing the Giro, then a few teams follow suit and you have squads that aren’t as strong as 2009. Therefore no Schlecks, Cancellara and so on…
Andrew Messick: We hope that doest happen, but it is a risk. Saxo Bank has had good experience at our race. They ride American bikes and we think, therefore, that they have other reasons to be in North America. (They have a reason to be in CA, but that doesn't diminish the risk of Saxo sending a weaker team) A three week race in May isn’t for everyone who is preparing for the Tour.
CN: It seemed to be the case this year. For example, Menchov, Sastre, Leipheimer, Armstrong and a few more…
Andrew Messick: That was exceptional, but I expect the American teams to field strong squads and that our sponsor Rabobank will do too. Historically they, along with Quickstep and Liquigas, have fielded strong teams. Vincezo Nibali had a great race with us. He didn’t do the Giro and had a fantastic Tour de France.
CN: How much work had to be done with the International Cycling Union (UCI) to find the new date?
Andrew Messick: It was our good fortune that Pat McQuaid came to visit the race this year after four days of rain. He had an opportunity to talk to everyone, including the riders and teams, and I think he realised that California is a great state, but it really does rain a lot in February and that’s not what we want to showcase. So we worked hard with the UCI to find a solution. [The Volta a] Catalunya wanted to move to March so it created space. With that we're also talking about becoming part of the ProTour in 2011, which will be another big step for us and will help the UCI globalise the sport.
CN: If the race hadn’t moved would it have survived?
Andrew Messick: I’m glad I didn’t have to find that out. I really don’t know. Our owner and my bosses have pretty keen sense for long term value and their view is ‘how can we grow the race when it’s always raining?’ It’s a good question.
CN: It doesn’t’ just come down to weather though, does it? It rains at the Classics. It rains in Belgium.
Andrew Messick: It does, but in the eyes of the world you don’t go to California in the winter to get rained on. So part of what we sell is California is sunshine and warm weather. (So you are selling a false bill of goods) The weather was really bad this year. We had three stages where it never stopped raining and was never above 40 degrees. The athletes don’t have fun and we want the Boonens and the Schlecks of the peloton to say it’s a great race.
CN: By taking a spot that’s close to the Tour of Georgia, do you almost resign that race to the grave?
Andrew Messick: I think the future of Georgia has little to do with us and has more to do with the state of Georgia. It was a great race, great for cycling in the United States. It was a better showcase for domestic riders than ours is. We have a stronger international scene. We hope they come back though.
This seems like a good time to comment on the interview Cyclingnews did with Andrew Messick, president of AEG. The Tour of CA race organizer.
Cyclingnews: Andrew, we have to talk about date change from February to May. Can you explain why you’ve done this and how it came about?
Andrew Messick: It takes us out of what’s generally perceived as the pre-season of cycling and puts us in a time position that's in-line with the middle of the season. From our perspective it allows us to showcase more of the Tour of California and ride into the mountains that we couldn’t get to before.
The reality is that, historically, the period from Paris-Nice to the end of the Tour de France has been perceived as the main European racing season and we’ve been out of that. (I know what you are trying to say Andrew but, uh, you are not in Europe) That’s something that we’re working our way through (I hear California has applied for entry in the European Union) and we’re optimistic that we’re going to continue to get the kind of riders and the kind of teams that we want. (more on this later) We’re also hopeful that having an important race outside of Europe at that time will be good for us and the sport of cycling.
CN: When you sat down and looked at the calendar and said ‘we’re going to move the date’ was the month of May always the optimum period for you?
Andrew Messick: We looked at the old spot for the Tour of Georgia, the beginning of May and mid-to-late May. The April spot meant competing with the Classics. The kinds of rider we want to attract are guys that take those races seriously (You want classics type riders yet you are continually striving to add more mountains to the race. Interesting. Perhaps Messick means the hilly Classics like Liege but, in the last 10 years, the top riders in these races are closer to stage race riders) and we didn’t want to compete with those races. Having to compete against the Giro is not a trivial thing. (you got that right) It’s a great race and has a lot of history.
CN: But you do see it as competition?
Andrew Messick: We hope and expect that there are enough riders for both of us. We’re going to be on Eurosport and so are they, so we’ll both have television exposure and the same goes with television networks in the US. We don’t think we’re really competing, but there’s clearly going to be some impact. Broadly speaking the Giro will have fewer Americans and our race will have fewer Italians. But we’re optimistic that we’ll have a field of riders that will be competitive as last year. (you are crossing your fingers)
CN: You mention television rights. How important is that that kind of exposure for the race?
Andrew Messick: I think part of cycling’s great strength is that it possesses enormous history, but that needs to be worked through. We’re respectful of the history and heritage, but at the same time we’re mindful that the sport that has fans and athletes from every country. Historically, in the European calendar, ever single race of substance takes place in one of five western European countries. For cycling to be truly global it can’t be that way.
There need to be important international races and there needs to be an important American race. Conceptually, everyone agrees with that. The question is how do you do it? The Tour down Under has a good position, (Apparently it is not a good position since, as you noted about your race, it is not between Paris-Nice and Le Tour) but there isn’t a slot for North America. Rightly or wrongly, (That would be wrongly. How could it rightly?) for US fans the season ends with the Tour and we feel that we need to be part of the lead up. It doesn’t make sense for us to be in August or September. (But, if you were after the Tour the season would not end with the Tour for US "fans")
CN: But you take the risk of, lets say, a team like Saxo Bank wanting to build up for the Tour by doing the Giro, then a few teams follow suit and you have squads that aren’t as strong as 2009. Therefore no Schlecks, Cancellara and so on…
Andrew Messick: We hope that doest happen, but it is a risk. Saxo Bank has had good experience at our race. They ride American bikes and we think, therefore, that they have other reasons to be in North America. (They have a reason to be in CA, but that doesn't diminish the risk of Saxo sending a weaker team) A three week race in May isn’t for everyone who is preparing for the Tour.
CN: It seemed to be the case this year. For example, Menchov, Sastre, Leipheimer, Armstrong and a few more…
Andrew Messick: That was exceptional, but I expect the American teams to field strong squads and that our sponsor Rabobank will do too. Historically they, along with Quickstep and Liquigas, have fielded strong teams. Vincezo Nibali had a great race with us. He didn’t do the Giro and had a fantastic Tour de France.
CN: How much work had to be done with the International Cycling Union (UCI) to find the new date?
Andrew Messick: It was our good fortune that Pat McQuaid came to visit the race this year after four days of rain. He had an opportunity to talk to everyone, including the riders and teams, and I think he realised that California is a great state, but it really does rain a lot in February and that’s not what we want to showcase. So we worked hard with the UCI to find a solution. [The Volta a] Catalunya wanted to move to March so it created space. With that we're also talking about becoming part of the ProTour in 2011, which will be another big step for us and will help the UCI globalise the sport.
CN: If the race hadn’t moved would it have survived?
Andrew Messick: I’m glad I didn’t have to find that out. I really don’t know. Our owner and my bosses have pretty keen sense for long term value and their view is ‘how can we grow the race when it’s always raining?’ It’s a good question.
CN: It doesn’t’ just come down to weather though, does it? It rains at the Classics. It rains in Belgium.
Andrew Messick: It does, but in the eyes of the world you don’t go to California in the winter to get rained on. So part of what we sell is California is sunshine and warm weather. (So you are selling a false bill of goods) The weather was really bad this year. We had three stages where it never stopped raining and was never above 40 degrees. The athletes don’t have fun and we want the Boonens and the Schlecks of the peloton to say it’s a great race.
CN: By taking a spot that’s close to the Tour of Georgia, do you almost resign that race to the grave?
Andrew Messick: I think the future of Georgia has little to do with us and has more to do with the state of Georgia. It was a great race, great for cycling in the United States. It was a better showcase for domestic riders than ours is. We have a stronger international scene. We hope they come back though.
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