Next year's team kits are beginning t...

 

Next year's team kits are beginning to roll out.  Time to find out what teamS will look sartorially resplendant and what teams will look like an aerodynamic Bozo the clowns.

First came news of Cervelo TestTeam's updated kit.  The picture they released shows them returning to the mostly black design they began the year with in 2009. 

"We're really happy with the new design of the kit," said Gerard Vroomen, co-founder of Cervélo. "The Cervélo TestTeam riders are back in black, making it easy to pick them out of the bunch. While Castelli has gone more futuristic in its fabrics, the look is updated with the classic bar across the chest, harking back to the bike industry teams of yesteryear. Finally, the signature 'é' logo on the back really stands out."

Sounds exciting doesn't it?  It's amazing what a red horizontal stripe across the chest can do for a fashion conscious cyclist.

As an example, look at the "pitiful" 2009 jerseys.

But, the addition of the red stripe on the jersey (and some fake clouds in the background) instantly transforms Thor Hushovd and Claudia Hausler into dapper dandies. 

Meanwhile, Le Shaque du Radio unveiled a prototype jersey design.  In an email that I, as a very important person in the cycling industry, received from Le Shaque du Radio Monday evening the jersey is described this way...

"It was our goal this year to create something visually distinctive and a look that was symbolic of what we feel Team RadioShack is all about: cutting edge technology, speed, strength, determination and a global message to LIVESTRONG. The experts at Nike and our partners at RadioShack helped to create this fast form-fitting design using various textures and patterns symbolizing the themes of new technology, global connectivity and community. We think it looks pretty damn cool."

Holy crap, I think I just peed my pants with excitement.  The marketing guy really earned his keep with that description.

 

Don't get me wrong, I think it works fine as a race kit.  It is simple, clean and fairly distinctive.  I'm a little surprised the Radio Shack logo is not a little bigger but all is fine in my book.

But really, when did a block of red and a block of gray come to symbolize cutting edge technology, speed, strength and determination?

And what are these various textures and patterns that symbolize the themes of new technology, global connectivity and community?  Those must be the polka dots.

Maybe polka dots do symbolize new technology.  This mouse is all the evidence I need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Next year's team kits are beginning to roll out.  Time to find out what teamS will look sartorially resplendant and what teams will look like an aerodynamic Bozo the clowns.

First came news of Cervelo TestTeam's updated kit.  The picture they released shows them returning to the mostly black design they began the year with in 2009. 

"We're really happy with the new design of the kit," said Gerard Vroomen, co-founder of Cervélo. "The Cervélo TestTeam riders are back in black, making it easy to pick them out of the bunch. While Castelli has gone more futuristic in its fabrics, the look is updated with the classic bar across the chest, harking back to the bike industry teams of yesteryear. Finally, the signature 'é' logo on the back really stands out."

Sounds exciting doesn't it?  It's amazing what a red horizontal stripe across the chest can do for a fashion conscious cyclist.

As an example, look at the "pitiful" 2009 jerseys.

But, the addition of the red stripe on the jersey (and some fake clouds in the background) instantly transforms Thor Hushovd and Claudia Hausler into dapper dandies. 

 

Meanwhile, Le Shaque du Radio unveiled a prototype jersey design.  In an email that I, as a very important person in the cycling industry, received from Le Shaque du Radio Monday evening the jersey is described this way...

It was our goal this year to create something visually distinctive and a look that was symbolic of what we feel Team RadioShack is all about: cutting edge technology, speed, strength, determination and a global message to LIVESTRONG. The experts at Nike and our partners at RadioShack helped to create this fast form-fitting design using various textures and patterns symbolizing the themes of new technology, global connectivity and community. We think it looks pretty damn cool.

Holy crap, I think I just peed my pants.  The marketing guy really earned his keep with that description.

Don't get me wrong, I think it works fine a race kit.  It is simple, clean and fairly distinctive.  I'm a little surprised the Radio Shack logo is not a little bigger but all is fine in my book.

But really, when did a block of red and a block of gray come to symbolize cutting edge technology, speed, strength and determination?

And what are these various textures and patterns that symbolize the themes of new technology, global connectivity and community?  Those must be the polka dots.

Have you been wondering what the future of fashion in our globally connected and tecnologically advanced 21st century will be?

http://fashaddix.com/wp-content/uploads/2009/01/michael-kors-black-polka-dot-dress.jpg