Monday, February 07, 2011

"The Foot" is officially gone. Geox-TMC, formerly Footon-Servetto, unveiled their new kits yesterday. Based on the number of races they NOT been invited to attend, they likely could have delayed the presentation until May and no one would have noticed.

But, they went ahead and unveiled the new kit anyway. The unfortunate flesh colored kits with a giant footprint of Servetto-Footon have been sent to the scrap heap. Geox's jerseys are something a little different from the usual and should stand out when watching on TV. However, I am thinking the big black circle may look like a Magic 8-ball from the overhead shots. Will Carlos Sastre win the Tour? Magic 8-ball says "Not a chance"

I know Geox is a shoe company but I was unaware of the technological advances they have been making. Not since Maxwell Smart's shoe phone


and Jimmy's Vertical Leap athletic shoes

has there been such an advancement in shoe technology.

A closer look at the Geox jersey seems to indicate that they have developed steam iron shoe. A simple press of the insole and the shoe releases enough steam to neatly press your dress shirt while at work. How great is that? Sure, your filthy shoe bottom might leave a mark but your shirts and pants will be crisply ironed.



Also on display at the jersey presentation, were the whitest pair of Italian legs... ever. Like fine veal, Giampaolo Cheula has been kept out of the sun for his entire life.

2 Comments:

Blogger Unknown said...

Yuck. The basic black was much better. One of the less obvious upsides to really big sponsors is that you end up with clean kits--Sky and Leopard come to mind. Movistar is okay. The Italians usually get it all wrong with lots of small writing all over the jerseys.

2:05 PM  
Anonymous Joe said...

Great post.

9:24 PM  

Post a Comment

<< Home